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Archive
15
Archive 15 - July - Sept/Dec 2003
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ALLWORTH
BOOK SELECTION
ASMP
Professional Business Practices in Photography
Sixth Edition by American Society of Media Photographers This classic guide is the ultimate source on key business practices and industry standards from the foremost authority in professional photography. From standard practices in stock and assignment photography to special one-time decisions such as acquiring a digital workstation, this “business bible” provides the latest answers to any legal or business question an aspiring or professional photographer can ask. In eleven in-depth chapters, over two dozen industry experts offer practical guidance on such topics as estimating prices, formalizing agreements, using electronic technology, and much more. This completely updated Sixth Edition also features dozens of ready-to-copy legal and business forms, helpful checklists, and an extensive cross-media bibliography. 6 3/4 x 9 7/8, 416 pages; Paperback, ISBN 1-58115-197-7; List Price $29.95 SAVE 20% You Pay $23.95 Pricing
Photography
The Complete Guide to Assignment and Stock Prices Third Edition by Michal Heron and David MacTavish This classic trade reference tool provides photographers with a wealth of time-tested information on everything from estimating prices, identifying pricing factors, negotiating fair deals, and much more. Chapters include practical information on the economics of photography, cutting-edge negotiation techniques, and the specifics of pricing electronic media. Over fifty pages of at-a-glance pricing charts help photographers tailor their pricing to suit any sales situation. Plus, readers will also find a complete “buyer’s guide” for art directors and editors, a comprehensive glossary, and dozens of ready-to-use worksheets and forms for even more instant help. A must-have addition to every photographer’s bookshelf. 11 x 8 1/2, 160 pages; Paperback, ISBN 1-58115-207-8; List Price $24.95 SAVE 20% You Pay $19.95 Publication Date: January 2002 The
Photographer’s Guide to Marketing and Self-Promotion
Third Edition by Maria Piscopo A veteran photographer’s rep reveals how to find more clients and make more money. This newly revised third edition has been brought completely up-to-date to reflect current photo market trends and the latest techniques for using the Internet. The book explains how to build a marketing plan that incorporates self-promotion, advertising, direct marketing, public relations, and the Internet. Promotion pieces, portfolios, researching and winning clients, negotiating rates, finding and working with reps, computers, and the ethics of good business are just a few of the topics covered. “Piscopo’s book is full of specific, practical information. Promotion pieces, portfolios, advertising, public relations, rates, reps, . . . are just a few of the other topics covered in this excellent manual.” —Popular Photography. “As a veteran photographer’s rep, author Piscopo knows what she’s talking about. . . . With this book, you can get the benefits of Piscopo’s 20 years in the business for less than $20.”—Studio Photography. 6 3/4 x 10, 192 pages; Paperback, 40 b&w photographs, ISBN 1-58115-096-02; List Price $19.95 SAVE 20% You Pay $15.95 Publication Date: July 2001 SEE WIPI WORKSHOP Section for a list of Maria’s scheduled seminars or visit her website at http://www.mpiscopo.com/ The
Photojournalist's Guide to Making Money
by Michael Sedge Market savvy, expert research, and first-rate resources combine to make this book the tutor that can take experienced photojournalists to new heights of success—while showing aspiring photojournalists how to begin their climb in a stimulating and rewarding field. This insider's look at how today's pros really sell their work details the powerful maneuvers they use. Step-by-step instructions tell how to establish a business, implement the latest research tactics, network with editors and other photo buyers, pitch to television producers, and expand business through lectures and teaching. Extensive sections in Internet marketing detail cutting-edge strategies for tapping into the lucrative photojournalism marketplace. 6X9, 224 pages; Softcover, 40 b&w illustrations, ISBN 1-581150076-8; List Price $18.95 SAVE 20% You Pay $15.15 Publication Date: December 2000 Caring
For Your Art
A Guide for Artists, Collectors, Galleries and Art Institutions Third Edition By Jill Snyder Colors That Don’t Age, Wraps That Don’t Scratch Jill Snyder Shares the Latest Techniques and Tips that Bring Eternal Life to Any Artwork Art history is full of stories about artworks that have been destroyed due to accidents or neglect—yet we rarely talk about those millions of artworks which, thanks to proper care and handling, have survived throughout centuries. In Caring For Your Art, Jill Snyder explains the secrets of displaying, transporting, storing, and insuring art objects that help extend the life of paintings, prints, photography, and sculpture against all possible odds. New to this edition are interviews with key figures from the art insurance, art risk management, and conservation industries that have been conducted by Ann Albano, registrar of the Cleveland Center for Contemporary Art. Concerns about preserving an artwork ideally start before a work is created or put on display: What degree of humidity can a studio or show room have? How will the exciting new plastic material behave once the color has dried out? With Caring For Your Art, those involved with the creation and distribution of art will be able to choose locations, creative material, supports, framing equipment and wrapping material without running into unpleasant surprises. Whether an artwork remains in one place or is constantly shipped from one exhibit to another, numerous hazards need to be taken into account. Caring For Your Art helps caretakers of art objects to create a seamless chain of protective measures that ensures optimum care of the artwork under any imaginable circumstance. Written by a curator and art aficionado who has been an expert on art preservation for many years, Caring For Your Art takes into account the latest advances in creative materials and techniques, preservation technology, and insurance requirements. The book will prove an invaluable companion to every artist, curator, gallery owner, or collector concerned about the protection of his art objects, and includes * cutting-edge ways to limit environmental hazards * the latest techniques for creating, packing, transporting, and storing art * recommendations for the use of acid-free materials * using manual and computer systems for record keeping * checklists that help identify gaps in the safekeeping process * easy-to-grasp illustrations of complex technical problems Caring For Your Art can be found in better book stores, or it can be ordered directly from the publisher by calling: 1-800-491-2808, or order online from the Allworth catalog page where you will also find a full description, a table of contents, and reviews. $19.95, Paperback, 208 pages ISBN: 1-58115-200-0 Publication Date: September 2001 Historic Photographic Processes By Richard Farber Historic Photographic Processes is a comprehensive user's guide to the historical processes that have become popular alternatives to modern and digital technology. Though many of the techniques, applications, and equipment were first developed in the nineteenth century, these same methods can be used today to create hand-crafted images that are more attractive and permanent than conventional prints or digital outputs. Fine-art photographer Richard Farber incorporates extensive research with clearly-written directions and resource lists to provide in-depth information on eight of the most enduring processes in photographic history, including salted paper, albumen, cyanotype, kallitype, platinum/palladium, carbon/carbro, gum bichromate, and bromoil. He guides the reader through each step, from selecting the appropriate paper and sensitizing it to exposing, developing, and toning the final print. Each method is accompanied by a short explanation of how it was originally used and its significance in the evolution of photography. Historic Photographic Processes contains more than fifty color and ten black-and-white images that beautifully illustrate each of the processes described. Chapters include an introduction to photographic techniques and applications, such as useful safelights, sizing paper, measuring solutions, exposure controls, ultraviolet light sources, and making enlarged negatives, as well as an extensive section on safety in- and outside of the darkroom. The appendix provides important information on the chemicals discussed, as well as health-and-safety references, supply sources in the United States, Canada, and Europe, and a complete catalog of Internet resources. READ and RE-READ these articles, the information is invaluable. *
Part 1 Success is not earned, It’s created - EXAMINING YOUR WORK ETHIC © 2001 Selina Oppenheim These
article are a wonderful reference and reminder of helpful steps to achieve
success.
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