A
MUST HAVE LIBRARY of Self-HELP Books1.
The
Business of Studio Photography by Edward Lilley -
Portrait and wedding photographers will find scores of proven-effective
strategies for starting a new studio or improving an existing one in this thoroughly
updated edition of the industry classic. This volume provides practical advice
and surefire strategies for every aspect of operating a photography studio: from
choosing a location, financing, and equipping the business to pricing jobs, negotiating
with photo labs, and selling to the public. Here are scores of no-nonsense guidelines
for devising short- and long-term business plans, handling paperwork effectively,
conducting public relations and self-promotion programs, and more. Also included
is an all-new section on the use of digital photography as well as completely
revised lists of Web sites, equipment, and other photography resources. . . the
book could help photographers avoid some of the distress of a highly competitive
studio business. Studio Photography.
A
veteran photographer's rep reveals how to find more clients and make more money.
This newly revised third edition has been brought completely up-to-date to reflect
current photo market trends and the latest techniques for using the Internet.
The book explains how to build a marketing plan that incorporates self-promotion,
advertising,
direct marketing, public relations, and the Internet. Promotion pieces, portfolios,
researching and winning clients, negotiating rates, finding and working with reps,
computers, and the ethics of good business are just a few of the topics covered.
Piscopo's book is full of specific, practical
information. Promotion pieces, portfolios, advertising, public relations, rates,
reps, . . . are just a few of the other topics covered in this excellent manual.
Popular Photography. As a veteran photographer's rep, author Piscopo knows what
she's talking about. . . . With this book, you can get the benefits of Piscopo's
20 years in the business for less than $20. Studio Photography.
3.
Photography Your Way
by Chuck Delaney
Rich with seasoned advice and practical tools for conquering
fears behind the camera, this book is a motivational guide for anyone wanting
to advance in the world of photography as a career or hobby. Following a review
of basic equipment, training, and the digital revolution, the author outlines
career avenues and options; ways to trigger inspiration; current photography trends
and markets; grant information, creative business strategies, contests, clubs,
and professional associations; and business, legal, and
ethical.
classic reference book for all photographers and artists 
Photography: Focus
on Profit, by Tom Zimberoff
$35.00, 6 3/4 x 9 7/8;
416 pages Paperback
with CD-ROM (Mac and PC)
ISBN: 1-58115-059-8 Publication
Date: October
2002
A School of Profitability for Photographers - Innovative Business
Automation Expert Shares Key to Profitability with Entrepreneurial Media Photographers
Imagine
a photography business with no fear-inspiring paper stacks and lost invoices,
where every expense is billed correctly and where revenues return steadily, on
time and with profit guaranteed. Photography: Focus on Profit makes the dream
of the fully functional, profitable, clutter-free photography business a reality.
Written by a photographer and expert on business automation, this unique combination
software/handbook is an intelligent and uncompromising guide toward a contemporary,
competitive photography business.
By using the Photography: Focus
on Profit package on the job, photographers will:
* implement the Òbest
practices of photographyÓ in their business procedures
* calculate a profit
margin automatically in the invoicing process
* ensure a timely return of
revenues through instant processing of bills, reminders, and invoices
* create
a Òvirtual paper trailÓ that can be easily accessed at every stage
* apply
effective copyright licensing terms to all estimates, invoices, and confirmations
* carry out customized promotions in time-efficient, professional manner
* create documents and reports from cutting-edge, time-proven templates
* instantly call up status reports, detailed client information, and track records
Allworth
Press PHOTOGRAPHY Catalog List WIPI
suggested reading list of Allworth Press titles.
Please check their web site
for more titles about The Business of Photography, Education and Promotion.
ASMP
(American Society of Media Photographers)
ASMP
Professional Business Practices in Photography
Seventh Edition
This
classic guide is the ultimate source on key business practices and industry standards
from the foremost authority in professional photography.
Unquestionably
the authoritative source of information on business practices, standards, and
resources for professional photographers. From
standard practices in stock and assignment photography to special one-time decisions
such as acquiring a digital workstation, this “business bible” provides
the latest answers to any legal or business question an aspiring or professional
photographer can ask.
With in-depth chapters, over two dozen industry
experts offer practical guidance on such topics as estimating prices, formalizing
agreements, using electronic technology, and much more. This completely updated
Seventh Edition also features dozens of ready-to-copy legal and business forms,
helpful checklists, and an extensive cross-media bibliography.
Purchase
this book directly from Allworth Press for $28 plus shipping. (List price is $35.)
ASMP members: Buy it for just $20 using our member discount code. See this page
(requires member login).
Business
and Legal Forms for Photographers Covers
electronic rights, essential forms and negotiation tactics. Includes an estimate
form; confirmation of assignment, invoice; agency contract; releases and much
more. A CD-ROM w/electronic versions of each form is provided.
Paperback: 180 pages ;
Dimensions (in inches): 0.53 x 10.78 x 8.34
* Publisher: Allworth Press; ; 3rd edition (January 2002)
* ISBN: 158115206X
Buy
this book from Amazon.com
The Law (in
Plain English) for Photographers by: Leonard DuBoff A
thorough discussion of the legal and business issues of everyday concern in professional
photography. Topics covered include: copyright, defamation and libel, censorship
and obscenity, business organization and taxes, working and living space, contracts
and remedies, agents, estate planning and more.
Paperback: 224 pages ; Dimensions (in inches): 0.63 x 9.04
x 6.14 * Publisher: Allworth Press; ; Revised edition (May 2002) * ISBN: 1581152256 Buy
this book from Amazon.com
Pricing
Photography by: Michael Heron & David MacTavish This
essential resource for photographers, art directors, and graphic designers explains
how to price both assignment and stock photography and gives detailed pricing
carts for every use from a magazine ad to a mug. Revised and updated, it covers
pricing for electronic rights as well as new developments in business. (Also see
ASMP above, both a must to be well informed on the business of Photography) 11
x 8 1/2, 152 pages, Softcover
ISBN: 1-880559-68-4 Pricing
Photography - Purchase through Allworth
 Allworth
Press publisher and founder Tad Crawford is an author, attorney, and artists'
rights advocate.
Born in New York City, Crawford grew up in the artists
colony of Woodstock, New York. Interested in writing both fiction and nonfiction,
he majored in economics at Tufts College and graduated from Columbia Law School
in February 1971. ("That explains the unusual amalgam of my activities," Crawford
says. "A lot of legal skills are crucial for helping the artist and for running
a publishing company. Of course, writing is an excellent background for publishing.
So it's come together very well.")
Crawford clerked for a judge of the
New York Court of Appeals, the state's highest court, then went to work for a
small general law firm in New York City while writing and teaching writing and
literature at the School of Visual Arts. Until he took the teaching assignment
at the School of Visual Arts and learned of the need for materials to help artists
understand their rights, he had not envisioned being an advocate of artists' rights.
"I found nothing in print to help artists deal with such legal matters as copyrights,
contracts, income taxes, the 'hobby loss'problem, estate planning, or even how
to get grants," recalls Crawford. And so, responding to what he saw as "an extreme
need," he wrote a book dealing with those and other relevant issues, titling it
Legal Guide for the Visual Artist and using it as a text for the "Law and the
Visual Artist" course that he taught at the School of Visual Arts. Published in
1977, Legal Guide for the Visual Artist is now in its fourth edition and has nearly
one hundred thousand copies in print. read
more
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