For articles, see Archive Content Jan-June 2006 f2 eZine

Showit Web
FreshList Mailing TipsInvest in You
Photographic Art Market
Maria Piscopo / Marketing
ALLWORTH Books e-Store

Showit WEB 2.0

See: Women In Photography International 25th Anniversary
"Turning Silver"

- Standalone Slide Show application for Windows or Mac - Automatically resizes images and generates Flash .swf files
- Customize music, text, colors, zoom, focal points, and include your own logo
- No knowledge of HTML, XML, or Flash required

"Great...Showit Web 2.0 is an extremely easy to use all around slide show application for Web and Computer Screen showcasing, highly recommended." Jean Ferro, Photo Artist / President, WIPI Showit Web

Also check out Paul Robison's

Fresh Lists Mailing Lists by Karen Hansen

Do it yourself e-mail campaign - NO yearly fee or 8 cents per e-mail Read below or call 800-322-3985 with any questions

Design both e-mail and direct marketing pieces to reflect your website. For the printed piece contact your post office with your design to verify, where they add the barcode. Using clear envelopes will protect your promo piece (

Include 1-3 images on the promo to show your work. For an e-mail campaign design a promo piece in Dreamweaver or PhotoShop. The most important thing is no more than 650 pixels wide (about 72 dpi) - length isn’t that important.

E-mail Promo
Your goal is to present images to buyers via e-mail, direct mail, portfolio showings and a Web site. The Fresh List goal is to provide you with cost-effective and time efficient. Good organization creates success, and Fresh Lists adds to it with targeted mailing lists updated every 90 days. Include 73% personal e-mails. The Fresh Lists management program is customized, so it is easy to print labels, export e-mails and manage mailings, meeting and phone calls.

E-mail Schedule

The best days for sending e-mails are Tuesday, Wednesday and Thursday. Monday they are too busy and Friday they are looking forward to the weekend. Months to avoid all together June, July and December.

A FRESH LISTS marketing tip: Mail the same promo card/ e-mail to different people at the same agency over a period of time. It’s far more effective than one mass mailing because the cards/ emails stay around the agency longer. They have an extended
marketing life.

This is what your promotion schedule might look like:

January 15 E-mail campaign
March 1 Direct marketing piece
April 15 E-mail campaign
May 15 Direct marketing piece
September 1 E-mail campaign
October 15 Direct marketing piece
November 15 E-mail campaign

As you can see you will reach creative buyers 7 times a year. It is more efficient than sending one or two mass mailings a year. Also contact buyers to set up appointments or for portfolio drop off. PhotoShop: Design the promo in PhotoShop then attach it in the
MaxBulk program or upload the JPEG to your website. The image will appears instantly when the e-mail is opened - HTML required and is supplied free by FRESH LISTS.

ONLY WITH FRESH LISTS are your individual contact notes secure. They will never be deleted even if the person leaves the agency, and will be automatically restored when that person returns as a FRESH LISTS contact Unlimited technical support via phone or e-mail.

E-mail Program
MaxBulk Mailer is a bulk e-mail program ($59.90, which allows you to send your own e-mails. When I send e-mail I set MaxBulk up to send 20 e-mails every 15 minutes. The program will allow you to discover who read your e-mail. You can also personalize the mail. Find out from your provider how many e-mails you can send out in
an hour/day. SBC is 600 a day and Adelphia is 300 a day. Additional options are Outlook, MacMail or other programs. There are companies which will send e-mails for you. Lists that you purchase aren’t Opt-in lists. To build an Opt-in - you need permission
from each person on the list. The MaxBulk Mailer has a build-in SpamCheck feature. Sending e-mails with another program - go to:

Can-Spam Act 2003
Include a subject line to match the content. By law you must include an opt-out method to receive the emails and your physical address in each email campaign. An opt-out line might be: If you wish not to be on the list, please send me a return e-mail. Don’t use the words Remove or Unsubscribe.
Read: of_2003
Two great website for tracking traffic on your website:

Design Promo
You can send e-mails with MaxBulk Mailer two different ways. Now
download the program to test your e-mail campaign.
Dreamweaver: Design a promo card in Dreamweaver/PhotoShop
and upload the image to your website. Include the HTML in the body of
the MaxBulk mailer program.

PhotoShop: Design the promo in PhotoShop then attach it in the
MaxBulk program or upload the JPEG to your website. The image will
appears instantly when the e-mail is opened - HTML required and is
supplied free by FRESH LISTS. Call or e-mail us. This is the the greatest site
for learning PhotoShop and Dreamweaver - and it is inexpensive.

FRESH LISTS Mailing lists 10% off all lists till September 15, 2006
Contact FRESH LISTS  800-322-3985 or 818-769-5472

How to order Fresh Lists Order by phone 800-322-3985
Receive the lists within minutes
via e-mail. Download for FREE the FRESH LISTS Program

INVEST IN "YOU" - Pay Yourself First

Like it or not, a side effect of being a freelance photographer is becoming a small business owner. You are the star talent and the housekeeper/janitor. You’re the sales force and the accountant. With the right habits, choices you make for your emotional fulfillment, can translate into the reality of operating a profitable and sustainable business.

Controlling expenses and developing better savings habits is an important concept as you set financial goals. Most of us know we should be saving more money, whether it is for retirement, college expenses or simply for an emergency fund. So it’s ironic that business owners frequently pay themselves too little or sometimes, nothing at all – preferring instead to put their earnings back into their businesses. You’re the one taking the biggest risk if the business should fail. To be successful in accomplishing financial goals, you need to keep in mind an important business mantra:
pay yourself more


Stephen Perloff, Editor

ABOUT THE PHOTO REVIEW The Photo Review is a critical journal of national scope and international readership. Publishing since 1976, the Photo Review covers photography events throughout the country and serves as a central resource for the Mid-Atlantic region. With incisive reviews, exciting portfolios, lively interviews, the latest in books and exhibitions, The Photo Review quarterly journal has earned a reputation as one of the best serious photography publications being produced today.

Writers --- including A.D. Coleman, Stephen Perloff, Shelley Rice, Peter Hay Halpert, Barbara L. Michaels, Jean Dykstra, and Mark Power --- have weighed in on subjects as varied as the posthumous publication of work by Diane Arbus, women in photography, the growth of digital media, the historical movement from Pictorialism into Modernism, etc., etc. In his ongoing series, "The Censorship Diaries," Editor Stephen Perloff was in the forefront in covering the controversy over funding for the NEA and censorship of the arts.

The Photo Review has earned a reputation for lucid and incisive writing aimed at an intelligent and informed audience, but free of the cant and jargon that infects much contemporary writing about art. Thus, both arts publications and the popular press have looked to us for interpretations of what's happening on the photography scene. Articles have been reprinted in such publications as Afterimage, To, Photography in New York, American Photo, and others.

Editor Stephen Perloff, a respected writer, educator and photographer, has been interviewed for the New York Times, the Wall Street Journal, the Philadelphia Inquirer, the Bucks County Courier Times, and Art Matters. He has received two critic's fellowships from the Pennsylvania Council on the Arts.

"I'm a big fan of The Photo Review!"  Jerry Uelsmann, Photographer

"The Photo Review journal ... covers the photographic scene with intelligence and insight..." Camera & Darkroom, May 1994

"'Art on the Front Lines' [Summer 1990] is one of the most powerful and positive statements for photography I have seen."
Tom Buffington, Subscriber

"The photographic/cultural climate of Pennsylvania was never like this when I was there. Certainly as regards photography, you've made with The Photo Review a wonderful revolution. An operation like your "Art Under Attack" issue [Summer 1989], inlcuding The Photo Review's national competition, elevates your whole operation from regional to national and international importance." The late Lou Stoumen, Photographer

"Your magazine is a wonderful example of how artists and their work should be recognized." Nicole Greaves, Arts Coordinator, The Leeway Foundation

"It's a wonderful publication! Where would we be without it?" Phyllis Crowley, Subscriber

"The Photographic Art Market volumes and the Photo Review Journal, highly recommended for information about art sales for fine art photographic collecting. both for the collector and the artist. " Jean Ferro PhotoArtist/President, Women In Photography International

The Photo Review, 140 East Richardson Avenue, Suite 301, Langhorne, PA 19047-2824. | Auction | Competition | Garden Party | Journal | Newsletter | Gallery | Subscriptions | The Photograph Collector | The Photographic Art Market | Links | Index

Maria Piscopo - Management and Marketing Workshops for Creative People

  • How To Find and Keep Clients"
  • "How To Get Paid"
  • "How To Create More Time & Less Stress"
  • "How To Get Clients To Call You"

These four photography marketing videos feature Maria Piscopo giving you successful and easy-to-understand strategies for sales and marketing of your creative services. These are the business tools you need to take your talent to the next level. The information and examples in the videos are valuable to anyone who wants to earn money with their talent. Talent alone won't do it, take the next step, be successful! Check out the Special Offers!

The Photographer's Guide to Marketing and Self-Promotion by Maria Piscopo

(Read list below and/or click link above to see
ALLWORTH selection of suggested reading by WIPI)

Build your Professional world of success with the tools of knowledge from
Allworth Press
A must have collection for your library visit and check out ...What's New at

Business and Legal Forms for Photographers
Third Edition
by Tad Crawford

Forming New Strategies for Photographers’ Success

Attorney-Author Crawford Updates Industry Classic for Apprehensive Age.
Both the manner and business of photography have changed in recent years. Technology has opened the door to new equipment and opportunities, as legal and economic changes have altered the way photographers find and perform jobs. Today’s uncertain financial climate has emphasized the age-old need for photographers to negotiate and meet deadlines and budgets, while legal tools for protecting their work have assumed a new urgency. Help is now on the way. Attorney Tad Crawford has fully revised and expanded the industry classic Business and Legal Forms for Photographers, third edition, to help photographers organize and promote their businesses as well as minimize legal vulnerability.

For all of the most important transactions any photographer is likely to undertake, this volume contains thirty-one business and legal forms, step-by-step instructions, advice on standard contractual provisions, thorough discussion of contractual issues relevant to the industry, and unique negotiation checklists to help photographers operate with the highest standards of professionalism. “Attaining the knowledge of good business practices and implementing their use is an important step toward success for any professional,” Crawford observes.

The third edition of this esteemed guide has been updated to cover electronic rights’ issues and includes five new forms for trademark application, employment application, employment agreement, restrictive covenant for employment, and project employee contract. All of the forms are included on a CD-ROM to aid in customizing for use in the practice of the profession. The thirty-one forms also include:

* license of rights
* application for copyright
* invoices
* sale contracts
* nondisclosure agreements
* stock agency agreements boo

Business and Legal Forms for Photographers,
third edition, also contains information on photographers’ organizations, how to contact volunteer lawyers for the arts, and much more. In a time of rapid change, this book is an essential resource for photographers—well-established or beginning—seeking the path to success.
Business and Legal Forms for Photographers can be found in better book stores, or it can be ordered directly from the publisher by calling: 1-800-491-2808, or order online from our catalog page where you will also find a full description, a table of contents, and reviews.

$29.95, 8 1/2x11, 192 pages
(includes CD-ROM)
Paperback, ISBN 1-58115-206-X
Publication Date: January 2002

ASMP Professional Business Practices in Photography
Sixth Edition
by American
Society of Media Photographers

This classic guide is the ultimate source on key business practices and industry standards from the foremost authority in professional photography.

From standard practices in stock and assignment photography to special one-time decisions such as acquiring a digital workstation, this “business bible” provides the latest answers to any legal or business question an aspiring or professional photographer can ask. In eleven in-depth chapters, over two dozen industry experts offer practical guidance on such topics as estimating prices, formalizing agreements, using electronic technology, and much more. This completely updated Sixth Edition also features dozens of ready-to-copy legal and business forms, helpful checklists, and an extensive cross-media bibliography.

6 3/4 x 9 7/8, 416 pages; Paperback, ISBN 1-58115-197-7;
List Price  $29.95    SAVE 20%    You Pay $23.95

Pricing Photography
The Complete Guide to Assignment and Stock Prices
Third Edition
by Michal Heron and David MacTavish

This classic trade reference tool provides photographers with a wealth of time-tested information on everything from estimating prices, identifying pricing factors, negotiating fair deals, and much more. Chapters include practical information on the economics of photography, cutting-edge negotiation techniques, and the specifics of pricing electronic media. Over fifty pages of at-a-glance pricing charts help photographers tailor their pricing to suit any sales situation. Plus, readers will also find a complete “buyer’s guide” for art directors and editors, a comprehensive glossary, and dozens of ready-to-use worksheets and forms for even more instant help. A must-have addition to every photographer’s bookshelf.

11 x 8 1/2, 160 pages; Paperback, ISBN 1-58115-207-8;
List Price  $24.95    SAVE 20%    You Pay $19.95   
Publication Date: January 2002

The Photographer’s Guide to Marketing and Self-Promotion
Third Edition
by Maria Piscopo

A veteran photographer’s rep reveals how to find more clients and make more money. This newly revised third edition has been brought completely up-to-date to reflect current photo market trends and the latest techniques for using the Internet. The book explains how to build a marketing plan that incorporates self-promotion, advertising, direct marketing, public relations, and the Internet. Promotion pieces, portfolios, researching and winning clients, negotiating rates, finding and working with reps, computers, and the ethics of good business are just a few of the topics covered.

“Piscopo’s book is full of specific, practical information. Promotion pieces, portfolios, advertising, public relations, rates, reps, . . . are just a few of the other topics covered in this excellent manual.” —Popular Photography.
“As a veteran photographer’s rep, author Piscopo knows what she’s talking about. . . . With this book, you can get the benefits of Piscopo’s 20 years in the business for less than $20.”—Studio Photography.

6 3/4 x 10, 192 pages; Paperback, 40 b&w photographs,
ISBN 1-58115-096-02;
List Price  $19.95    SAVE 20%    You Pay $15.95   
Publication Date: July 2001

SEE WIPI WORKSHOP Section for a list of Maria’s scheduled seminars or visit her website at

The Photojournalist's Guide to Making Money
by Michael Sedge

Market savvy, expert research, and first-rate resources combine to make this book the tutor that can take experienced photojournalists to new heights of success—while showing aspiring photojournalists how to begin their climb in a stimulating and rewarding field. This insider's look at how today's pros really sell their work details the powerful maneuvers they use. Step-by-step instructions tell how to establish a business, implement the latest research tactics, network with editors and other photo buyers, pitch to television producers, and expand business through lectures and teaching. Extensive sections in Internet marketing detail cutting-edge strategies for tapping into the lucrative photojournalism marketplace.

6X9, 224 pages; Softcover, 40 b&w illustrations, ISBN 1-581150076-8;
List Price  $18.95    SAVE 20%    You Pay $15.15   
Publication Date: December 2000

Caring For Your Art
A Guide for Artists, Collectors, Galleries and Art Institutions
Third Edition
By Jill Snyder

Colors That Don’t Age, Wraps That Don’t Scratch
Jill Snyder Shares the Latest Techniques and Tips that Bring Eternal Life to Any Artwork

Art history is full of stories about artworks that have been destroyed due to accidents or neglect—yet we rarely talk about those millions of artworks which, thanks to proper care and handling, have survived throughout centuries. In Caring For Your Art, Jill Snyder explains the secrets of displaying, transporting, storing, and insuring art objects that help extend the life of paintings, prints, photography, and sculpture against all possible odds. New to this edition are interviews with key figures from the art insurance, art risk management, and conservation industries that have been conducted by Ann Albano, registrar of the Cleveland Center for Contemporary Art.

Concerns about preserving an artwork ideally start before a work is created or put on display: What degree of humidity can a studio or show room have? How will the exciting new plastic material behave once the color has dried out? With Caring For Your Art, those involved with the creation and distribution of art will be able to choose locations, creative material, supports, framing equipment and wrapping material without running into unpleasant surprises.

Whether an artwork remains in one place or is constantly shipped from one exhibit to another, numerous hazards need to be taken into account. Caring For Your Art helps caretakers of art objects to create a seamless chain of protective measures that ensures optimum care of the artwork under any imaginable circumstance.

Written by a curator and art aficionado who has been an expert on art preservation for many years, Caring For Your Art takes into account the latest advances in creative materials and techniques, preservation technology, and insurance requirements. The book will prove an invaluable companion to every artist, curator, gallery owner, or collector concerned about the protection of his art objects, and includes

* cutting-edge ways to limit environmental hazards
* the latest techniques for creating, packing, transporting, and storing art
* recommendations for the use of acid-free materials
* using manual and computer systems for record keeping
* checklists that help identify gaps in the safekeeping process
* easy-to-grasp illustrations of complex technical problems

Caring For Your Art can be found in better book stores, or it can be ordered directly from the publisher by calling: 1-800-491-2808, or order online from the Allworth catalog page where you will also find a full description, a table of contents, and reviews.

$19.95, Paperback,
208 pages
ISBN: 1-58115-200-0
Publication Date: September 2001


Historic Photographic Processes

By Richard Farber

Historic Photographic Processes
is a comprehensive user's guide to the historical processes that have become popular alternatives to modern and digital technology. Though many of the techniques, applications, and equipment were first developed in the nineteenth century, these same methods can be used today to create hand-crafted images that are more attractive and permanent than conventional prints or digital outputs. Fine-art photographer Richard Farber incorporates extensive research with clearly-written directions and resource lists to provide in-depth information on eight of the most enduring processes in photographic history, including salted paper, albumen, cyanotype, kallitype, platinum/palladium, carbon/carbro, gum bichromate, and bromoil. He guides the reader through each step, from selecting the appropriate paper and sensitizing it to exposing, developing, and toning the final print. Each method is accompanied by a short explanation of how it was originally used and its significance in the evolution of photography.

Historic Photographic Processes contains more than fifty color and ten black-and-white images that beautifully illustrate each of the processes described. Chapters include an introduction to photographic techniques and applications, such as useful safelights, sizing paper, measuring solutions, exposure controls, ultraviolet light sources, and making enlarged negatives, as well as an extensive section on safety in- and outside of the darkroom. The appendix provides important information on the chemicals discussed, as well as health-and-safety references, supply sources in the United States, Canada, and Europe, and a complete catalog of Internet resources.

these articles, the information is invaluable.

* Part 1 Success is not earned, It’s created - EXAMINING YOUR WORK ETHIC
ARCHIVE #8, October - December 2001

ARCHIVE #9, January - March, 2002

© 2001 Selina Oppenheim

These article are a wonderful reference and reminder of helpful steps to achieve success.
Worth reading over and over

For articles, see Archive Content Jan-June 2006 f2 eZine