GaryFong.com
e-Store
Showit
WEB 2.0
See: Women In Photography International 25th Anniversary "Turning
Silver"
 -
Standalone Slide Show application for Windows or Mac - Automatically
resizes images and generates Flash .swf files
- Customize music, text, colors, zoom, focal points, and include your
own logo
- No knowledge of HTML, XML, or Flash required
"Great...Showit Web 2.0 is an extremely easy to use all around
slide show application for Web and Computer Screen showcasing, highly
recommended." Jean Ferro, Photo Artist / President, WIPI
Garyfonginc.com/ Showit Web
Also
check out Paul Robison's beachcityphotos.com
 Fresh
Lists Mailing Lists by Karen Hansen
Do it yourself e-mail campaign - NO yearly fee or 8 cents per e-mail
Read below or call 800-322-3985 with any questions
Design both e-mail and direct marketing pieces to reflect your website.
For the printed piece contact your post office with your design to
verify, where they add the barcode. Using clear envelopes will protect
your promo piece (www.clearbags.com)
Include 1-3 images on the promo to show your work. For an e-mail campaign
design a promo piece in Dreamweaver or PhotoShop. The most important
thing is no more than 650 pixels wide (about 72 dpi) - length isn’t
that important.
E-mail Promo
Your goal is to present images to buyers via e-mail, direct mail,
portfolio showings and a Web site. The Fresh List goal is to provide
you with cost-effective and time efficient. Good organization creates
success, and Fresh Lists adds to it with targeted mailing lists updated
every 90 days. Include 73% personal e-mails. The Fresh Lists management
program is customized, so it is easy to print labels, export e-mails
and manage mailings, meeting and phone calls.
E-mail Schedule
The best days for sending e-mails are Tuesday, Wednesday and Thursday.
Monday they are too busy and Friday they are looking forward to the
weekend. Months to avoid all together June, July and December.
A FRESH LISTS marketing tip: Mail the same promo card/ e-mail
to different people at the same agency over a period of time. It’s
far more effective than one mass mailing because the cards/ emails
stay around the agency longer. They have an extended
marketing life.
This is what your promotion schedule might look like:
| January
15 |
E-mail campaign |
| March
1 |
Direct
marketing piece |
| April
15 |
E-mail
campaign |
| May
15 |
Direct
marketing piece |
| September
1 |
E-mail
campaign |
| October
15 |
Direct
marketing piece |
| November
15 |
E-mail
campaign |
As you
can see you will reach creative buyers 7 times a year. It is more
efficient than sending one or two mass mailings a year. Also contact
buyers to set up appointments or for portfolio drop off. PhotoShop:
Design the promo in PhotoShop then attach it in the
MaxBulk program or upload the JPEG to your website. The image will
appears instantly when the e-mail is opened - HTML required and is
supplied free by FRESH LISTS.
ONLY WITH FRESH LISTS are your individual contact notes secure. They
will never be deleted even if the person leaves the agency, and will
be automatically restored when that person returns as a FRESH LISTS
contact Unlimited technical support via phone or e-mail.
E-mail Program
MaxBulk Mailer is a bulk e-mail program ($59.90 www.maxprog.com),
which allows you to send your own e-mails. When I send e-mail I set
MaxBulk up to send 20 e-mails every 15 minutes. The program will allow
you to discover who read your e-mail. You can also personalize the
mail. Find out from your provider how many e-mails you can send out
in
an hour/day. SBC is 600 a day and Adelphia is 300 a day. Additional
options are Outlook, MacMail or other programs. There are companies
which will send e-mails for you. Lists that you purchase aren’t
Opt-in lists. To build an Opt-in - you need permission
from each person on the list. The MaxBulk Mailer has a build-in SpamCheck
feature. Sending e-mails with another program - go to: http://spamcheck.sitesell.com
Can-Spam Act 2003
Include a subject line to match the content. By law you must include
an opt-out method to receive the emails and your physical address
in each email campaign. An opt-out line might be: If you wish not
to be on the list, please send me a return e-mail. Don’t use
the words Remove or Unsubscribe.
Read: http://en.wikipedia.org/wiki/Can_Spam_Act_
of_2003
Two great website for tracking traffic on your website: www.google.com/analytics
www.statscounter.com
Design Promo
You can send e-mails with MaxBulk Mailer two different ways. Now
download the program to test your e-mail campaign.
Dreamweaver: Design a promo card in Dreamweaver/PhotoShop
and upload the image to your website. Include the HTML in the body
of
the MaxBulk mailer program.
PhotoShop: Design the promo in PhotoShop then attach it in
the
MaxBulk program or upload the JPEG to your website. The image will
appears instantly when the e-mail is opened - HTML required and is
supplied free by FRESH LISTS. Call or e-mail us. This is the the greatest
site
for learning PhotoShop and Dreamweaver - and it is inexpensive. www.lynda.com
FRESH LISTS Mailing lists 10% off all lists till September 15, 2006
Contact FRESH LISTS 800-322-3985 or 818-769-5472
info@freshlists.com
www.freshlists.com
How to order Fresh Lists Order by phone 800-322-3985
Receive the lists within minutes
via e-mail. Download for FREE the FRESH LISTS Program
 INVEST
IN "YOU" - Pay Yourself First
Like it
or not, a side effect of being a freelance photographer is becoming
a small business owner. You are the star talent and the housekeeper/janitor.
You’re the sales force and the accountant. With the right habits,
choices you make for your emotional fulfillment, can translate
into the reality of operating a profitable and sustainable business.
Controlling expenses and developing better savings habits is an important
concept as you set financial goals. Most of us know we should be saving
more money, whether it is for retirement, college expenses or simply
for an emergency fund. So it’s ironic that business owners frequently
pay themselves too little or sometimes, nothing at all – preferring
instead to put their earnings back into their businesses. You’re
the one taking the biggest risk if the business should fail. To
be successful in accomplishing financial goals, you need to keep in
mind an important business mantra:
pay yourself first....read
more
PHOTOHGRAPHIC ART MARKET
Stephen
Perloff, Editor
ABOUT THE PHOTO REVIEW The Photo Review is a critical journal
of national scope and international readership. Publishing since 1976,
the Photo Review covers photography events throughout the country and
serves as a central resource for the Mid-Atlantic region. With incisive
reviews, exciting portfolios, lively interviews, the latest in books
and exhibitions, The Photo Review quarterly journal has earned a reputation
as one of the best serious photography publications being produced today.
Writers --- including A.D. Coleman, Stephen Perloff, Shelley Rice, Peter
Hay Halpert, Barbara L. Michaels, Jean Dykstra, and Mark Power --- have
weighed in on subjects as varied as the posthumous publication of work
by Diane Arbus, women in photography, the growth of digital media, the
historical movement from Pictorialism into Modernism, etc., etc. In
his ongoing series, "The Censorship Diaries," Editor Stephen Perloff
was in the forefront in covering the controversy over funding for the
NEA and censorship of the arts.
The Photo Review has earned a reputation for lucid and incisive writing
aimed at an intelligent and informed audience, but free of the cant
and jargon that infects much contemporary writing about art. Thus, both
arts publications and the popular press have looked to us for interpretations
of what's happening on the photography scene. Articles have been reprinted
in such publications as Afterimage, To, Photography in New York, American
Photo, and others.
Editor Stephen Perloff, a respected writer, educator and photographer,
has been interviewed for the New York Times, the Wall Street Journal,
the Philadelphia Inquirer, the Bucks County Courier Times, and Art Matters.
He has received two critic's fellowships from the Pennsylvania Council
on the Arts.
"I'm a big fan of The Photo Review!" Jerry Uelsmann, Photographer
"The Photo Review journal ... covers the photographic scene with intelligence
and insight..." Camera & Darkroom, May 1994
"'Art on the Front Lines' [Summer 1990] is one of the most powerful
and positive statements for photography I have seen."
Tom Buffington, Subscriber
"The photographic/cultural climate of Pennsylvania was never like this
when I was there. Certainly as regards photography, you've made with
The Photo Review a wonderful revolution. An operation like your "Art
Under Attack" issue [Summer 1989], inlcuding The Photo Review's national
competition, elevates your whole operation from regional to national
and international importance." The late Lou Stoumen, Photographer
"Your magazine is a wonderful example of how artists and their work
should be recognized." Nicole Greaves, Arts Coordinator, The
Leeway Foundation
"It's a wonderful publication! Where would we be without it?" Phyllis
Crowley, Subscriber
"The
Photographic Art Market volumes and the Photo Review Journal, highly
recommended for information about art sales for fine art photographic
collecting. both for the collector and the artist. " Jean Ferro
PhotoArtist/President, Women In Photography International
The Photo Review, 140 East Richardson Avenue, Suite 301, Langhorne,
PA 19047-2824. | Auction | Competition | Garden Party | Journal | Newsletter
| Gallery | Subscriptions | The Photograph Collector | The Photographic
Art Market | Links | Index
www.photoreview.org
Maria
Piscopo - Management and Marketing Workshops for Creative People
http://www.mpiscopo.com/
- How
To Find and Keep Clients"
- "How
To Get Paid"
- "How
To Create More Time & Less Stress"
- "How
To Get Clients To Call You"
These
four photography marketing videos feature Maria Piscopo giving you successful
and easy-to-understand strategies for sales and marketing of your creative
services. These are the business tools you need to take your talent
to the next level. The information and examples in the videos are valuable
to anyone who wants to earn money with their talent. Talent alone won't
do it, take the next step, be successful! Check out the Special Offers!
http://www.mpiscopo.com/
ALLWORTH
BOOK SELECTION
(Read list below and/or click link above to see
ALLWORTH selection of suggested reading by WIPI)
Build your Professional world of success with the tools of knowledge
from
Allworth Press
A must have collection for your library visit and check out ...What's
New at
Business and Legal Forms for Photographers
Third Edition
by Tad Crawford
Forming New Strategies for Photographers’ Success
Attorney-Author Crawford Updates Industry Classic for Apprehensive
Age.
Both the manner and business of photography have changed
in recent years. Technology has opened the door to new equipment and
opportunities, as legal and economic changes have altered the way photographers
find and perform jobs. Today’s uncertain financial climate has emphasized
the age-old need for photographers to negotiate and meet deadlines and
budgets, while legal tools for protecting their work have assumed a
new urgency. Help is now on the way. Attorney Tad Crawford has fully
revised and expanded the industry classic Business and Legal Forms
for Photographers, third edition, to help photographers organize
and promote their businesses as well as minimize legal vulnerability.
For all of the most important transactions any photographer is likely
to undertake, this volume contains thirty-one business and legal forms,
step-by-step instructions, advice on standard contractual provisions,
thorough discussion of contractual issues relevant to the industry,
and unique negotiation checklists to help photographers operate with
the highest standards of professionalism. “Attaining the knowledge of
good business practices and implementing their use is an important step
toward success for any professional,” Crawford observes.
The third edition of this esteemed guide has been updated to cover electronic
rights’ issues and includes five new forms for trademark application,
employment application, employment agreement, restrictive covenant for
employment, and project employee contract. All of the forms are included
on a CD-ROM to aid in customizing for use in the practice of the profession.
The thirty-one forms also include:
* license of rights
* application for copyright
* invoices
* sale contracts
* nondisclosure agreements
* stock agency agreements boo
Business and Legal Forms for Photographers, third edition, also
contains information on photographers’ organizations, how to contact
volunteer lawyers for the arts, and much more. In a time of rapid change,
this book is an essential resource for photographers—well-established
or beginning—seeking the path to success.
Business and Legal Forms for Photographers can be found
in better book stores, or it can be ordered directly from the publisher
by calling: 1-800-491-2808, or order online from our catalog page
where you will also find a full description, a table of contents, and
reviews.
$29.95, 8 1/2x11, 192 pages
(includes CD-ROM)
Paperback, ISBN 1-58115-206-X
Publication Date: January 2002
ASMP
Professional Business Practices in Photography
Sixth
Edition
by American
Society of Media Photographers
This classic guide is the ultimate source on key business practices
and industry standards from the foremost authority in professional photography.
From standard practices in stock and assignment photography to special
one-time decisions such as acquiring a digital workstation, this “business
bible” provides the latest answers to any legal or business question
an aspiring or professional photographer can ask. In eleven in-depth
chapters, over two dozen industry experts offer practical guidance on
such topics as estimating prices, formalizing agreements, using electronic
technology, and much more. This completely updated Sixth Edition also
features dozens of ready-to-copy legal and business forms, helpful checklists,
and an extensive cross-media bibliography.
6 3/4 x 9 7/8, 416 pages; Paperback, ISBN 1-58115-197-7;
List Price $29.95 SAVE 20% You
Pay $23.95
Pricing
Photography
The
Complete Guide to Assignment and Stock Prices
Third Edition
by Michal Heron and David MacTavish
This classic trade reference tool provides photographers
with a wealth of time-tested information on everything from estimating
prices, identifying pricing factors, negotiating fair deals, and much
more. Chapters include practical information on the economics of photography,
cutting-edge negotiation techniques, and the specifics of pricing electronic
media. Over fifty pages of at-a-glance pricing charts help photographers
tailor their pricing to suit any sales situation. Plus, readers will
also find a complete “buyer’s guide” for art directors and editors,
a comprehensive glossary, and dozens of ready-to-use worksheets and
forms for even more instant help. A must-have addition to every photographer’s
bookshelf.
11 x 8 1/2, 160 pages; Paperback, ISBN 1-58115-207-8;
List Price $24.95 SAVE 20% You
Pay $19.95
Publication Date: January 2002
The
Photographer’s Guide to Marketing and Self-Promotion
Third
Edition
by Maria Piscopo
A veteran photographer’s rep reveals how to find more clients and make
more money. This newly revised third edition has been brought completely
up-to-date to reflect current photo market trends and the latest techniques
for using the Internet. The book explains how to build a marketing plan
that incorporates self-promotion, advertising, direct marketing, public
relations, and the Internet. Promotion pieces, portfolios, researching
and winning clients, negotiating rates, finding and working with reps,
computers, and the ethics of good business are just a few of the topics
covered.
“Piscopo’s book is full of specific, practical information. Promotion
pieces, portfolios, advertising, public relations, rates, reps, . .
. are just a few of the other topics covered in this excellent manual.”
—Popular Photography.
“As a veteran photographer’s rep, author Piscopo knows what she’s
talking about. . . . With this book, you can get the benefits of Piscopo’s
20 years in the business for less than $20.”—Studio Photography.
6 3/4 x 10, 192 pages; Paperback, 40 b&w photographs,
ISBN 1-58115-096-02;
List Price $19.95 SAVE 20% You
Pay $15.95
Publication Date: July 2001
SEE WIPI WORKSHOP Section for a list of
Maria’s scheduled seminars or visit her website at
http://www.mpiscopo.com/
The
Photojournalist's Guide to Making Money
by
Michael Sedge
Market savvy, expert research, and first-rate resources combine
to make this book the tutor that can take experienced photojournalists
to new heights of success—while showing aspiring photojournalists how
to begin their climb in a stimulating and rewarding field. This insider's
look at how today's pros really sell their work details the powerful
maneuvers they use. Step-by-step instructions tell how to establish
a business, implement the latest research tactics, network with editors
and other photo buyers, pitch to television producers, and expand business
through lectures and teaching. Extensive sections in Internet marketing
detail cutting-edge strategies for tapping into the lucrative photojournalism
marketplace.
6X9, 224 pages; Softcover, 40 b&w illustrations, ISBN 1-581150076-8;
List Price $18.95 SAVE 20% You
Pay $15.15
Publication Date: December 2000
Caring
For Your Art
A Guide for Artists, Collectors, Galleries and Art Institutions
Third Edition
By Jill Snyder
Colors That Don’t Age, Wraps That Don’t Scratch
Jill Snyder Shares the Latest Techniques and Tips that Bring
Eternal Life to Any Artwork
Art history is full of stories about artworks that have been
destroyed due to accidents or neglect—yet we rarely talk about those
millions of artworks which, thanks to proper care and handling, have
survived throughout centuries. In Caring For Your Art, Jill Snyder
explains the secrets of displaying, transporting, storing, and insuring
art objects that help extend the life of paintings, prints, photography,
and sculpture against all possible odds. New to this edition are interviews
with key figures from the art insurance, art risk management, and conservation
industries that have been conducted by Ann Albano, registrar of the
Cleveland Center for Contemporary Art.
Concerns about preserving an artwork ideally start before a work
is created or put on display: What degree of humidity can a studio or
show room have? How will the exciting new plastic material behave once
the color has dried out? With Caring For Your Art, those involved
with the creation and distribution of art will be able to choose locations,
creative material, supports, framing equipment and wrapping material
without running into unpleasant surprises.
Whether an artwork remains in one place or is constantly shipped from
one exhibit to another, numerous hazards need to be taken into account.
Caring For Your Art helps caretakers of art objects to create
a seamless chain of protective measures that ensures optimum care of
the artwork under any imaginable circumstance.
Written by a curator and art aficionado who has been an expert on art
preservation for many years, Caring For Your Art takes into account
the latest advances in creative materials and techniques, preservation
technology, and insurance requirements. The book will prove an invaluable
companion to every artist, curator, gallery owner, or collector concerned
about the protection of his art objects, and includes
* cutting-edge ways to limit environmental hazards
* the latest techniques for creating, packing,
transporting, and storing art
* recommendations for the use of acid-free
materials
* using manual and computer systems for
record keeping
* checklists that help identify gaps in
the safekeeping process
* easy-to-grasp illustrations of complex
technical problems
Caring For Your Art can be found in better book stores,
or it can be ordered directly from the publisher by calling: 1-800-491-2808,
or order online from the Allworth catalog page where you will also find
a full description, a table of contents, and reviews.
$19.95, Paperback,
208 pages
ISBN: 1-58115-200-0
Publication Date: September 2001
SEE THE ALLWORTH COMPLETE LIST OF PHOTOGRAPHY BOOKS and NEW RELEASES
Historic Photographic Processes
By
Richard Farber
Historic Photographic Processes is a comprehensive user's
guide to the historical processes that have become popular alternatives
to modern and digital technology. Though many of the techniques, applications,
and equipment were first developed in the nineteenth century, these
same methods can be used today to create hand-crafted images that are
more attractive and permanent than conventional prints or digital outputs.
Fine-art photographer Richard Farber incorporates extensive research
with clearly-written directions and resource lists to provide in-depth
information on eight of the most enduring processes in photographic
history, including salted paper, albumen, cyanotype, kallitype, platinum/palladium,
carbon/carbro, gum bichromate, and bromoil. He guides the reader through
each step, from selecting the appropriate paper and sensitizing it to
exposing, developing, and toning the final print. Each method is accompanied
by a short explanation of how it was originally used and its significance
in the evolution of photography.
Historic Photographic Processes contains more than fifty
color and ten black-and-white images that beautifully illustrate each
of the processes described. Chapters include an introduction to photographic
techniques and applications, such as useful safelights, sizing paper,
measuring solutions, exposure controls, ultraviolet light sources, and
making enlarged negatives, as well as an extensive section on safety
in- and outside of the darkroom. The appendix provides important information
on the chemicals discussed, as well as health-and-safety references,
supply sources in the United States, Canada, and Europe, and a complete
catalog of Internet resources.
READ and RE-READ these articles, the information is invaluable.
*
Part 1 Success is not earned, It’s created - EXAMINING YOUR WORK ETHIC
ARCHIVE
#8, October - December 2001
* Part 2 The way we see the world - DEFINING YOUR VISUAL INTEGRITY and
MAKING A COMMITMENT
ARCHIVE
#9, January - March, 2002
©
2001 Selina Oppenheim
These
article are a wonderful reference and reminder of helpful steps to achieve
success.
Worth reading over and over
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