 Fresh
Lists Mailing Lists by Karen Hansen
Do it yourself e-mail
campaign - NO yearly fee or 8 cents per e-mail Read below or call 800-322-3985
with any questions
Design both e-mail and direct marketing pieces to
reflect your website. For the printed piece contact your post office with your
design to verify, where they add the barcode. Using clear envelopes will protect
your promo piece (www.clearbags.com)
Include 1-3 images on the promo
to show your work. For an e-mail campaign design a promo piece in Dreamweaver
or PhotoShop. The most important thing is no more than 650 pixels wide (about
72 dpi) - length isn’t that important.
E-mail Promo
Your goal is to present images to buyers via e-mail,
direct mail, portfolio showings and a Web site. The Fresh List goal is to provide
you with cost-effective and time efficient. Good organization creates success,
and Fresh Lists adds to it with targeted mailing lists updated every 90 days.
Include 73% personal e-mails. The Fresh Lists management program is customized,
so it is easy to print labels, export e-mails and manage mailings, meeting and
phone calls.
E-mail Schedule
The best days for sending e-mails
are Tuesday, Wednesday and Thursday. Monday they are too busy and Friday they
are looking forward to the weekend. Months to avoid all together June, July and
December.
A FRESH LISTS marketing tip: Mail the same promo card/
e-mail to different people at the same agency over a period of time. It’s
far more effective than one mass mailing because the cards/ emails stay around
the agency longer. They have an extended
marketing life.
This
is what your promotion schedule might look like:
| January
15 |
E-mail campaign | | March
1 | Direct
marketing piece | | April
15 | E-mail
campaign | | May
15 | Direct
marketing piece | | September
1 | E-mail
campaign | | October
15 | Direct
marketing piece | | November
15 | E-mail
campaign |
As you can see you will reach creative buyers 7 times a year. It is more efficient
than sending one or two mass mailings a year. Also contact buyers to set up appointments
or for portfolio drop off. PhotoShop: Design the promo in PhotoShop then attach
it in the
MaxBulk program or upload the JPEG to your website. The image will
appears instantly when the e-mail is opened - HTML required and is supplied free
by FRESH LISTS.
ONLY WITH FRESH LISTS are your individual contact notes
secure. They will never be deleted even if the person leaves the agency, and will
be automatically restored when that person returns as a FRESH LISTS contact Unlimited
technical support via phone or e-mail.
E-mail Program
MaxBulk Mailer is a bulk e-mail program ($59.90 www.maxprog.com),
which allows you to send your own e-mails. When I send e-mail I set MaxBulk up
to send 20 e-mails every 15 minutes. The program will allow you to discover who
read your e-mail. You can also personalize the mail. Find out from your provider
how many e-mails you can send out in
an hour/day. SBC is 600 a day and Adelphia
is 300 a day. Additional options are Outlook, MacMail or other programs. There
are companies which will send e-mails for you. Lists that you purchase aren’t
Opt-in lists. To build an Opt-in - you need permission
from each person on
the list. The MaxBulk Mailer has a build-in SpamCheck feature. Sending e-mails
with another program - go to: http://spamcheck.sitesell.com
Can-Spam Act 2003
Include a subject line to match the
content. By law you must include an opt-out method to receive the emails and your
physical address in each email campaign. An opt-out line might be: If you wish
not to be on the list, please send me a return e-mail. Don’t use the words
Remove or Unsubscribe.
Read: http://en.wikipedia.org/wiki/Can_Spam_Act_
of_2003
Two great website for tracking traffic on your website:
www.google.com/analytics
www.statscounter.com
Design Promo
You can send e-mails with MaxBulk Mailer two
different ways. Now
download the program to test your e-mail campaign.
Dreamweaver: Design a promo card in Dreamweaver/PhotoShop
and upload the
image to your website. Include the HTML in the body of
the MaxBulk mailer
program.
PhotoShop: Design the promo in PhotoShop then attach
it in the
MaxBulk program or upload the JPEG to your website. The image will
appears instantly when the e-mail is opened - HTML required and is
supplied
free by FRESH LISTS. Call or e-mail us. This is the the greatest site
for
learning PhotoShop and Dreamweaver - and it is inexpensive. www.lynda.com
FRESH LISTS Mailing lists 10% off all lists till September 15, 2006
Contact FRESH LISTS 800-322-3985 or 818-769-5472
info@freshlists.com
www.freshlists.com
How to order Fresh Lists Order by phone 800-322-3985
Receive the
lists within minutes
via e-mail. Download for FREE the FRESH LISTS Program
PHOTOHGRAPHIC ART MARKET Stephen
Perloff, Editor
ABOUT THE PHOTO REVIEW The Photo Review is a critical journal of national
scope and international readership. Publishing since 1976, the Photo Review covers
photography events throughout the country and serves as a central resource for
the Mid-Atlantic region. With incisive reviews, exciting portfolios, lively interviews,
the latest in books and exhibitions, The Photo Review quarterly journal has earned
a reputation as one of the best serious photography publications being produced
today.
Writers --- including A.D. Coleman, Stephen Perloff, Shelley
Rice, Peter Hay Halpert, Barbara L. Michaels, Jean Dykstra, and Mark Power ---
have weighed in on subjects as varied as the posthumous publication of work by
Diane Arbus, women in photography, the growth of digital media, the historical
movement from Pictorialism into Modernism, etc., etc. In his ongoing series, "The
Censorship Diaries," Editor Stephen Perloff was in the forefront in covering the
controversy over funding for the NEA and censorship of the arts.
The
Photo Review has earned a reputation for lucid and incisive writing aimed at an
intelligent and informed audience, but free of the cant and jargon that infects
much contemporary writing about art. Thus, both arts publications and the popular
press have looked to us for interpretations of what's happening on the photography
scene. Articles have been reprinted in such publications as Afterimage, To, Photography
in New York, American Photo, and others.
Editor Stephen Perloff, a respected
writer, educator and photographer, has been interviewed for the New York Times,
the Wall Street Journal, the Philadelphia Inquirer, the Bucks County Courier Times,
and Art Matters. He has received two critic's fellowships from the Pennsylvania
Council on the Arts.
"I'm a big fan of The Photo Review!" Jerry
Uelsmann, Photographer
"The Photo Review journal ... covers the
photographic scene with intelligence and insight..." Camera & Darkroom,
May 1994
"'Art on the Front Lines' [Summer 1990] is one of the most
powerful and positive statements for photography I have seen."
Tom
Buffington, Subscriber
"The photographic/cultural climate of Pennsylvania
was never like this when I was there. Certainly as regards photography, you've
made with The Photo Review a wonderful revolution. An operation like your "Art
Under Attack" issue [Summer 1989], inlcuding The Photo Review's national competition,
elevates your whole operation from regional to national and international importance."
The late Lou Stoumen, Photographer
"Your magazine is a wonderful
example of how artists and their work should be recognized." Nicole Greaves,
Arts Coordinator, The Leeway Foundation
"It's a wonderful publication!
Where would we be without it?" Phyllis Crowley, Subscriber
"The
Photographic Art Market volumes and the Photo Review Journal, highly recommended
for information about art sales for fine art photographic collecting. both for
the collector and the artist. " Jean Ferro PhotoArtist/President, Women
In Photography International
The Photo Review, 140 East Richardson
Avenue, Suite 301, Langhorne, PA 19047-2824. | Auction | Competition | Garden
Party | Journal | Newsletter | Gallery | Subscriptions | The Photograph Collector
| The Photographic Art Market | Links | Index
www.photoreview.org
Maria
Piscopo - Management and Marketing Workshops for Creative People
http://www.mpiscopo.com/
- How To Find and
Keep Clients"
-
"How To Get Paid"
-
"How To Create More Time & Less Stress"
-
"How To Get Clients To Call You"
These
four photography marketing videos feature Maria Piscopo giving you successful
and easy-to-understand strategies for sales and marketing of your creative services.
These are the business tools you need to take your talent to the next level. The
information and examples in the videos are valuable to anyone who wants to earn
money with their talent. Talent alone won't do it, take the next step, be successful!
Check out the Special Offers! http://www.mpiscopo.com/
ALLWORTH
BOOK SELECTION
(Read list below and/or click link above to see
ALLWORTH selection of suggested
reading by WIPI)
Build your Professional world of success with the tools
of knowledge from
Allworth Press
A must have collection for your library
visit and check out ...What's New at
Business and Legal Forms for Photographers
Third Edition
by Tad Crawford
Forming
New Strategies for Photographers’ Success
http://www.allworth.com/Photography_Books_s/22.htm
Attorney-Author Crawford Updates Industry Classic for Apprehensive
Age.
Both the manner and business of photography
have changed in recent years. Technology has opened the door to new equipment
and opportunities, as legal and economic changes have altered the way photographers
find and perform jobs. Today’s uncertain financial climate has emphasized the
age-old need for photographers to negotiate and meet deadlines and budgets, while
legal tools for protecting their work have assumed a new urgency. Help is now
on the way. Attorney Tad Crawford has fully revised and expanded the industry
classic Business and Legal Forms for Photographers, third edition, to help
photographers organize and promote their businesses as well as minimize legal
vulnerability.
For all of the most important transactions any photographer
is likely to undertake, this volume contains thirty-one business and legal forms,
step-by-step instructions, advice on standard contractual provisions, thorough
discussion of contractual issues relevant to the industry, and unique negotiation
checklists to help photographers operate with the highest standards of professionalism.
“Attaining the knowledge of good business practices and implementing their use
is an important step toward success for any professional,” Crawford observes.
The third edition of this esteemed guide has been updated to cover electronic
rights’ issues and includes five new forms for trademark application, employment
application, employment agreement, restrictive covenant for employment, and project
employee contract. All of the forms are included on a CD-ROM to aid in customizing
for use in the practice of the profession. The thirty-one forms also include:
* license of rights
* application for copyright
* invoices
*
sale contracts
* nondisclosure agreements
* stock agency agreements boo
Business and Legal Forms for Photographers, third edition, also contains
information on photographers’ organizations, how to contact volunteer lawyers
for the arts, and much more. In a time of rapid change, this book is an essential
resource for photographers—well-established or beginning—seeking the path to success.
Business and Legal Forms for Photographers can be found in better
book stores, or it can be ordered directly from the publisher by calling: 1-800-491-2808,
or order online from our catalog page where you will also find a full description,
a table of contents, and reviews.
$29.95, 8 1/2x11, 192 pages
(includes
CD-ROM)
Paperback, ISBN 1-58115-206-X
Publication Date: January 2002
ASMP
Professional Business Practices in Photography
Sixth
Edition
by American
Society of Media Photographers
This classic guide is the ultimate source on key business practices and
industry standards from the foremost authority in professional photography.
From standard practices in stock and assignment photography to special one-time
decisions such as acquiring a digital workstation, this “business bible” provides
the latest answers to any legal or business question an aspiring or professional
photographer can ask. In eleven in-depth chapters, over two dozen industry experts
offer practical guidance on such topics as estimating prices, formalizing agreements,
using electronic technology, and much more. This completely updated Sixth Edition
also features dozens of ready-to-copy legal and business forms, helpful checklists,
and an extensive cross-media bibliography.
6 3/4 x 9 7/8, 416 pages;
Paperback, ISBN 1-58115-197-7;
List Price $29.95
SAVE 20% You Pay $23.95
Pricing
Photography
The
Complete Guide to Assignment and Stock Prices
Third Edition
by Michal Heron and David MacTavish
This classic trade reference tool provides photographers with
a wealth of time-tested information on everything from estimating prices, identifying
pricing factors, negotiating fair deals, and much more. Chapters include practical
information on the economics of photography, cutting-edge negotiation techniques,
and the specifics of pricing electronic media. Over fifty pages of at-a-glance
pricing charts help photographers tailor their pricing to suit any sales situation.
Plus, readers will also find a complete “buyer’s guide” for art directors and
editors, a comprehensive glossary, and dozens of ready-to-use worksheets and forms
for even more instant help. A must-have addition to every photographer’s bookshelf.
11 x 8 1/2, 160 pages; Paperback, ISBN 1-58115-207-8;
List Price $24.95
SAVE 20% You Pay $19.95
Publication Date:
January 2002
The
Photographer’s Guide to Marketing and Self-Promotion
Third
Edition
by Maria Piscopo
A veteran
photographer’s rep reveals how to find more clients and make more money. This
newly revised third edition has been brought completely up-to-date to reflect
current photo market trends and the latest techniques for using the Internet.
The book explains how to build a marketing plan that incorporates self-promotion,
advertising, direct marketing, public relations, and the Internet. Promotion pieces,
portfolios, researching and winning clients, negotiating rates, finding and working
with reps, computers, and the ethics of good business are just a few of the topics
covered.
“Piscopo’s book is full of specific, practical information.
Promotion pieces, portfolios, advertising, public relations, rates, reps, . .
. are just a few of the other topics covered in this excellent manual.” —Popular
Photography.
“As a veteran photographer’s rep, author Piscopo knows what
she’s talking about. . . . With this book, you can get the benefits of Piscopo’s
20 years in the business for less than $20.”—Studio Photography.
6 3/4 x 10, 192 pages; Paperback, 40 b&w photographs,
ISBN 1-58115-096-02;
List Price $19.95 SAVE 20% You
Pay $15.95
Publication Date: July
2001
SEE WIPI WORKSHOP Section for a list
of Maria’s scheduled seminars or visit her website at
http://www.mpiscopo.com/
The
Photojournalist's Guide to Making Money
by Michael
Sedge
Market savvy, expert research, and first-rate resources
combine to make this book the tutor that can take experienced photojournalists
to new heights of success—while showing aspiring photojournalists how to begin
their climb in a stimulating and rewarding field. This insider's look at how today's
pros really sell their work details the powerful maneuvers they use. Step-by-step
instructions tell how to establish a business, implement the latest research tactics,
network with editors and other photo buyers, pitch to television producers, and
expand business through lectures and teaching. Extensive sections in Internet
marketing detail cutting-edge strategies for tapping into the lucrative photojournalism
marketplace.
6X9, 224 pages; Softcover, 40 b&w illustrations, ISBN
1-581150076-8;
List Price $18.95 SAVE 20% You
Pay $15.15
Publication Date: December 2000
Caring
For Your Art
A Guide for Artists, Collectors, Galleries and Art Institutions
Third Edition
By Jill Snyder
Colors That Don’t Age, Wraps That Don’t Scratch
Jill Snyder Shares the Latest Techniques and Tips that Bring Eternal
Life to Any Artwork
Art history
is full of stories about artworks that have been destroyed due to accidents or
neglect—yet we rarely talk about those millions of artworks which, thanks to proper
care and handling, have survived throughout centuries. In Caring For Your Art,
Jill Snyder explains the secrets of displaying, transporting, storing, and insuring
art objects that help extend the life of paintings, prints, photography, and sculpture
against all possible odds. New to this edition are interviews with key figures
from the art insurance, art risk management, and conservation industries that
have been conducted by Ann Albano, registrar of the Cleveland Center for Contemporary
Art.
Concerns about preserving an artwork ideally start before a
work is created or put on display: What degree of humidity can a studio or show
room have? How will the exciting new plastic material behave once the color has
dried out? With Caring For Your Art, those involved with the creation and
distribution of art will be able to choose locations, creative material, supports,
framing equipment and wrapping material without running into unpleasant surprises.
Whether an artwork remains in one place or is constantly shipped from one
exhibit to another, numerous hazards need to be taken into account. Caring
For Your Art helps caretakers of art objects to create a seamless chain of
protective measures that ensures optimum care of the artwork under any imaginable
circumstance.
Written by a curator and art aficionado who has been an
expert on art preservation for many years, Caring For Your Art takes into
account the latest advances in creative materials and techniques, preservation
technology, and insurance requirements. The book will prove an invaluable companion
to every artist, curator, gallery owner, or collector concerned about the protection
of his art objects, and includes
* cutting-edge
ways to limit environmental hazards
* the latest
techniques for creating, packing, transporting, and storing art
* recommendations
for the use of acid-free materials
* using manual
and computer systems for record keeping
* checklists
that help identify gaps in the safekeeping process
* easy-to-grasp
illustrations of complex technical problems
Caring For Your
Art can be found in better book stores, or it can be ordered directly
from the publisher by calling: 1-800-491-2808, or order online from the Allworth
catalog page where you will also find a full description, a table of contents,
and reviews.
$19.95, Paperback,
208 pages
ISBN: 1-58115-200-0
Publication Date: September 2001
SEE THE ALLWORTH COMPLETE LIST OF PHOTOGRAPHY BOOKS and NEW RELEASES
Historic Photographic Processes
By Richard
Farber
Historic Photographic Processes is a comprehensive
user's guide to the historical processes that have become popular alternatives
to modern and digital technology. Though many of the techniques, applications,
and equipment were first developed in the nineteenth century, these same methods
can be used today to create hand-crafted images that are more attractive and permanent
than conventional prints or digital outputs. Fine-art photographer Richard Farber
incorporates extensive research with clearly-written directions and resource lists
to provide in-depth information on eight of the most enduring processes in photographic
history, including salted paper, albumen, cyanotype, kallitype, platinum/palladium,
carbon/carbro, gum bichromate, and bromoil. He guides the reader through each
step, from selecting the appropriate paper and sensitizing it to exposing, developing,
and toning the final print. Each method is accompanied by a short explanation
of how it was originally used and its significance in the evolution of photography.
Historic Photographic Processes contains more than fifty color
and ten black-and-white images that beautifully illustrate each of the processes
described. Chapters include an introduction to photographic techniques and applications,
such as useful safelights, sizing paper, measuring solutions, exposure controls,
ultraviolet light sources, and making enlarged negatives, as well as an extensive
section on safety in- and outside of the darkroom. The appendix provides important
information on the chemicals discussed, as well as health-and-safety references,
supply sources in the United States, Canada, and Europe, and a complete catalog
of Internet resources.
READ and RE-READ these articles, the information is invaluable.
*
Part 1 Success is not earned, It’s created - EXAMINING YOUR WORK ETHIC
ARCHIVE
#8, October - December 2001
* Part
2 The way we see the world - DEFINING YOUR VISUAL INTEGRITY and MAKING A COMMITMENT
ARCHIVE
#9, January - March, 2002 ©
2001 Selina Oppenheim These
article are a wonderful reference and reminder of helpful steps to achieve success.
Worth reading over and over
|
The
Wedding book, Art Forms, Portfolio, Parent books, Pocket books, Family book, Portrait
book, Limited publishing. A handsome, high quality product that will please yourself
and your clients.
